Analysis of marketing positioning of kelloggs special k marketing essay

It has applied appropriate marketing and promotional strategies to achieve its leadership position.

Analysis of marketing positioning of kelloggs special k marketing essay

Each culture contains small subcultures, or a group of people with shared value systems based on common life experiences and situations.

Different cultures have an influence on the buying behaviour and these may vary greatly from country to country. Marketers are interested in the roles and influences of the wife, husband and the children on the purchase of the products.

In the case of the Special K cereal, the mothers are the one who have the most influence on the buying behaviour.

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They are often known as the purchasing agent in the family as they are usually the one who is in charge of all these household basic necessities. This is supported by a survey that we have conducted with 20 housewives. Consumers can have breakfast on the go with special K and also able to satisfy hunger and keep healthy.

They make do with ready-to-eat foods, snacks and sugary drinks that seem satisfying at the time but remain woefully low in nutritional value and high in fats. This type of eating pattern inevitably results in weight gain. With that in mind, we came up with Special K on the go!

Cereal is to encourage more people to take breakfast. We will be offering our customer the most convenient and appealing way of presenting breakfast. We understand the importance of providing a variety of good value breakfast choices to our consumers.

Presenting Special K on the go! We will ensure the product stays as fresh as possible, as well as looking appealing when on display.

They have display diversity, healthy lifestyle and note the environment as its main responsibility. Is a modified version of the usual cereal that are sold in boxes in our local supermarket.

Kellogg’s Special K Cereal Essay Sample

Each of the Special K on the go! Facebook page to redeem discount coupons. Product Bundle Pricing Special K on the go! With this in mind, we decided that our new products should be sold at all convenient stall which is located in all MRT stations, petrol kiosk etc. To execute, we would: Blog Advertising With the advance in technology, the internet has become a popular trend.

They would able to reach out to our target audience. By placing advertisement on well-known blogs it would attract attention.They consume Kellogg’s® Special K® as result in they attach importance to the essential vitamins and minerals, which are important as part of a balanced meal.

Analysis of marketing positioning of kelloggs special k marketing essay

Behavioural traits People who consume Kellogg’s® Special K® is much concern to health if compare to the others. Kellogg’s Special K Cereal Essay Sample.

Kellogg is one of the leading companies in the world of healthy nutritious food company, has years of history in the business of food production.


The name was created by taking the K for Kellogg's and adding the word "special" to it for marketing purposes. Special-K cereal, positions itself on a good healthy cereal, a cereal that can help you loose weight. Just send your request for getting no plagiarism essay.

Order here. Get your Custom Essay Sample! For only $ per page. Free Essay: Introduction As we know breakfast is one of our daily meals, it is the first meal of the day.

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Special K, which is manufactured by The Kellogg Company itself. show more content The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and.

Kellogg's Market Research. Download. BBS2 Market Positioning Marketing positioning has been defined as „the place a product occupies in a given market, as perceived by the relevant group of customers‟ (Blythe, ) Product positioning is strongly related to perception and image. For example Kellogg‟s Special K targeted.

Special K and its marketing choices: Launched in the UK in (Kellogg’s Special K, ), Special K is a nutritious low-fat, ready to eat diet cereal that owes its eminent market position to the enhanced marketing choices made by the Kellogg marketers (Kellogg Company, ,).

Kellogg's Market Research | Katie Mulhall -